AtlasResourcesOperators

Referral Atlas

Built by operators. Curated by Cello.

Foundations
  • Growth is broken. Trust is the fix.
    Elena Verna
User Referrals
  • 01
    Are User Referrals for me?
    Kyle Poyar & Akash Bajwa
  • 02
    Importance of UX for User Referral Programs
    Aakash Gupta
  • 03
    Incentives for B2B SaaS User Referral Programs
    Kate Syuma
  • 04
    Nailing GTM for Successful B2B User Referral Programs
    Kevin Indig
  • 05
    Scaling and Maintaining a B2B User Referral Program
    Linus Hallberg
Affiliate Referrals
  • Affiliates are a channel, not a strategy
    Alexander Estner
Influencer Referrals
  • Influencers refer. Most companies don't make it easy.
    Filip Mark
Closing
  • Every referral program is a different machine
    Stefan Bader

Referrals are not a growth hack you bolt on when the other channels stall. They work when people already want to talk about your product, and the program's only job is to remove the friction between wanting to and actually doing it. Get that part right and every new customer makes the next referral easier.

Stefan Bader
CEO and co-founder · Cello
Ready to accelerate growth?

Model the payback of a referral program before you build it.

See if referrals fit your product →
Privacy policyImprintCello (Powerplay GmbH)

Inspired by Attio's GTM Atlas. Not affiliated, just fans :)

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