AtlasResourcesOperators

The Cello Referral Atlas

Built by operators. Curated by Cello.

Foundations
  • 01
    Every referral program is a different machine
    Stefan Bader
  • 02
    Growth is broken. Trust is the fix.
    Elena Verna
User Referrals
  • 03
    User referrals only work if you earn them first
    Kyle Poyar & Akash Bajwa
  • 04
    The referral button nobody clicks
    Aakash Gupta
  • 05
    Designing the incentive
    Kate Syuma
  • 06
    Referrals don't launch themselves
    Kevin Indig
  • 07
    The referral program that compounds
    Linus Hallberg
Affiliate Referrals
  • 08
    Affiliates are a channel, not a strategy
    Alexander Estner
Influencer Referrals
  • 09
    Influencers refer. Most companies don't make it easy.
    Filip Mark

Referrals are not a growth hack you bolt on when the other channels stall. They work when people already want to talk about your product, and the program's only job is to remove the friction between wanting to and actually doing it. Get that part right and every new customer makes the next referral easier.

Stefan Bader
CEO and co-founder · Cello
Ready to accelerate growth?

Model the payback of a referral program before you build it.

See if referrals fit your product →
Privacy policyImprintCello (Powerplay GmbH)

Inspired by Attio's GTM Atlas. Not affiliated, just fans :)

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